Tuesday, February 27, 2007 

So I called Annenberg today and spoke to one of their undergraduate admission assistants that tried very intently to impress upon me how selective PhD programs were. Kind of funny. Anyway I did manage to get out of her that they should start notifying candidates at the end of this week and the beginning of the next. Just so you don’t wait until the end of March or anything.


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Thursday, February 15, 2007 

***UPDATE***


Would someone please leave me a comment and explain why this post has had more than 500 hits over the past two days? I normally don't see nearly this level of traffic so I'm curious...


--Original Post Begins--

Call this number: 13102951040. Really. Try it.

What you’re listening to is part of a viral marketing campaign by the rock band Nine Inch Nails for their upcoming album Year Zero. Three days ago fans of band realized that highlighted letters on a tour t-shirt contained an embedded message leading to the website Iamtryingtobelieve.com. Since then fans have discovered about half a dozen other web sites, several audio recordings including a leaked album track, and the phone number listed above.

Alternate Reality Games (ARGs) are real time interactive games that use a variety of media to create the illusion that the player is functioning within an alternate reality. Player actions often drive the plot and characters, websites, and phone numbers behave as if they are real. The storyline of “Year Zero” takes place in a oppressive, dystopian future in which the US government routinely drugs it’s citizens, violates their civil rights, and isolated individuals choose violent resistance. Stir in the supernatural “presence” and the stage has been set for a dark and disturbing game

ARGs are intrinsically tied to internet communities as the internet allows for the dissemination of clues and information. These communities seem to rapidly coalesce around a game and demonstrate some emergent properties, similar to what occurs on Wikipedia, as they draw upon the insights and knowledge of community members to figure out what is happening. Conversation threads from year zero have so far required knowledge of computer graphics, audio recording, chemistry, and the Spanish language.

Although I’ve read about ARGs before, I’ve never followed an active one. I’m very curious to see what happens to community once the mystery has been resolved and I would anticipate that they normally dissipate relatively quickly. However, the Year Zero game seems to be piggy backing on the pre-existing Nine Inch Nails fan base so that may not be the case. Regardless I will be watching this with interest.

For the curious here are links to related sites.

http://www.consolidatedmailsystems.com/nooneimportant/#
http://bethehammer.net/
http://anotherversionofthetruth.com/
http://anotherversionofthetruth.com/forum.htm
http://105thairbornecrusaders.com/
http://churchofplano.com/

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Wednesday, February 14, 2007 

09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0

Happy Valentines Day! This morning I was awakened by the screams of MPAA executives! I think one of the commenters on the Wired blog piece said it best:

Lock are to keep honest people honest. Criminals will always find a way past locks.

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Sunday, February 04, 2007 


The Mooninites are coming! Click here if you don't know what's been going on in Boston over the past week. Who really puts LEDs on a bomb? I mean you might want to...I don't know...creates something that doesn't grab the publics attention when mounting a terror attack.

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About me

  • Who: Scott Sanders
  • When: 8-22-1981
  • Scott Sanders is a PhD student at the University of Southern California in the Annenberg School of Communication. His research interests lie in how people use communication technologies to maintain and support interpersonal relationships.

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Don't step down, Miss Julie. Listen to me--no one would believe that you stepped down of your own accord; people always say that one falls down. -- Jean, Miss Julie.