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Thursday, May 03, 2007 

Ok my suspicions have been confirmed....For those out of the loop, Tuesday experienced a minor user revolt on the news site Digg where users submit stories that are then voted to the front page by other users. Someone published the processing key for HD-DVD and Digg took it down after being threatened with legal action. Soon hundreds to thousands of users bombarded the front page of the site with stories referencing the key and Digg's censorship. An online smart mob was born that took advantage of the medium to make their voice heard in protest. This has even made it into the mainstream media.

It should be noted that this is not a new development. The processing key has been available on the internet to the public for quite sometime and that I published it on my blog in February. When you run a Google image search using the actual key as the search term my site banner is the fourth result, hence the abnormally high traffic. I guess I should start preparing myself to be sued by the MPAA.

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About me

  • Who: Scott Sanders
  • When: 8-22-1981
  • Scott Sanders is a PhD student in the Annenberg School of Communication at the University of Southern California. His research interests lie in how people use communication technologies to build and maintain interpersonal relationships.

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Don't step down, Miss Julie. Listen to me--no one would believe that you stepped down of your own accord; people always say that one falls down. -- Jean, Miss Julie.